Strategic Initiatives

Production Consolidations

The GMA Group, Inc. continuously looks for ways clients can leverage buying power through consolidations of services and mass quantity purchases. As a result, consolidated volume drives lower rates as well as standardized performance levels.  Once in place, GMA continues to monitor consolidations on an ongoing basis for performance and value.

Consolidations have been successfully negotiated in such areas as engraving, retouching, video dailies, post-production, video distribution, digital asset management (DAM), printing services, talent payment services, point of sale materials, and sales promotion items.

Vendor selection made easy - RFP/RFQ creation and analysis

GMA has developed methods to create consise RFP/Qs and collect all the necessary information for clients to make the best, most informed business decisions possible. We can manage the entire process from start to finish, identifying potential business partners, distributing RFP/Qs, compiling responses in an easy to analyze format and coordinating your stand-up presentations. GMA then provides you with a summary document to support your decision.

Blind RFP/Qs are a snap when GMA manages this process, insulating you from potential vendors until your company is ready to make itself known.

Contract Negotiations

Advertising industry agreements are a separate breed, with clauses and requirements unlike any other vendor contracts. We understand the minutia of your technical needs, as well as strategic approaches to overscale talent and Personal Services Agreements, that your legal and purchasing departments may not be aware of. Through our knowledge of what is fair and equitable in the industry, GMA can help ensure you don't end up behind a contractual 8-ball.

Audits of Advertising Agencies and Vendors

With our knowledge and experience in the industry, The GMA Group can quickly and efficiently perform various reviews and audits of your agencies and vendors. In addition to standard financial audits of production invoices, GMA also performs Contract Compliance and performance audits.

Since we are a third party, clients and their agencies can be assured that our report will be not only candid but completely objective.