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Production Management Services Customized Cost Control Procedures for: Advertising Production Advertising Production Management Services In-Depth Technical Storyboard or Layout Review The GMA Group, Inc. provides client (and agency) support in all areas of advertising marketing promotion production management. After media expenditures, production costs are the largest budget item your marketing departments need to manage.
In-Depth Storyboard or Layout Review -- Broadcast and Print Once a storyboard, layout or script has passed initial management review (or before, for that matter), we examine the board to determine its "produceability." Any board or layout can be produced, but at what cost, and with what time factor? The evaluation of costs at the layout stage directly determines the level of expenditure for the rest of a job. Up-front discussions can prevent serious production complications. We believe in putting production problems on the table for discussion before any money is spent or a great creative concept is corrupted.
Test TV Pre-Production Analysis We provide an in-depth analysis of the number and size of frames needed to make an animatic. Number of partials, rigs, and background frames are also discussed with the agency production team to make sure material being requested is both correct and cost effective for the job at hand. Pre-Bid Meetings -- Broadcast and Print As consultants, we want to hear how the agency perceives producing the board or layout. We can, and often do, suggest alternative methods of production to make a job easier and more cost effective. But we don't mess with creative.
Pre-Production Meetings -- Broadcast and Print Pre-production meetings are the final stage prior to active production. Our participation insures that the approved production methodology, creative treatments, and costs are protected.
The GMA Group, Inc. analyzes suppliers' prices by comparing them with current prices in our extensive database. Customized forms enable more efficient reporting of production information. We review and analyze all estimates, in writing, and submit our findings to your managers so that they can take immediate action with their agencies. We work with the major industry unions and trade organizations to stay abreast of current contract issues and developing issues that may directly impact your production.
Post Production and Special Effects Digital technology has created a shift in focus from shooting to post production, with associated cost implications. GMA becomes the client's "technical link" between agency, production company, post production facility, and CGI (Computer Generated Image) artists.
In advertising, collateral, and direct response material, The GMA Group, Inc. ensures that competitive and proper prices for all categories (from art prep through shipping) are being used. We review and analyze all estimates and pass along information to your managers so they can take immediate action with your agency. We then follow up with a written evaluation of the estimate within 24 hours. Advances in technology have created new issues for advertisers in the print area regarding digital photography, digital printing, and demographic customization and presentation. We can advise you on the various forms of digital output, and show you how to reduce or eliminate intermediate vendor costs.
The GMA Group has established a system of controls to ensure that overage spending is accounted for. Need more text
Production Invoice Analysis and Audit GMA offers invoice audit services for advertising agency production invoicing. We ensure the accuracy and completeness of billing and billing substantiation. This gives you the knowledge that your whole advertising budget is working harder for you, rather than being tied up in un-applied or delayed credits.
Production Management Services for Print and Direct Response Marketing Workflow is the key element here. With most agencies now creating the major portions of a print or direct response piece in-house, how the work flows through the various cost centers of the agency, and how the work is charged back to the client is particularly germane.
Although most spots are now distributed electronically, there is still a large body of work created and distributed on tape. Cost analysis can yield significant savings in this area by determining what can be traffic-ed electronically vs. that which must be physically made and shipped via traditional methods.
TV Commercial Shoot Attendance We attend shoots at the client's request. Oftentimes, this entails working with less experienced brand management personnel to help them understand the intricacies of TV commercial production, especially in the areas of CGI and special effects.
Analysis of Potential Production Problems Potential production problems run the gamut from product availability to weather issues. Anything that can disrupt a shoot is examined and discussed BEFORE any dollars are committed to production.
Many companies are struggling with DAM issues. Is it an agency responsibility? Are these shared responsibilities between a parent company and its operating divisions? Are there stand alone companies that offer DAM? These are all topics the GMA Group, Inc. has helped its clients work through. |
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